About: DSDP (Digital Service Delivery Platform) provides Deloitte's government clients a streamlined, sustainable and cost-effective way to modernize legacy applications, regardless of their underlying technologies. The result is improved delivery of a range of social services, health care, human services and workforce benefit programs.

Problem: Despite Deloitte’s desire to be seen as innovative and human-centric, users currently perceive the DSDP page as traditional and uninspiring. The page’s design and content do not effectively communicate Deloitte’s forward-thinking, tech-savvy, and approachable brand. As a result, users are not sufficiently engaged, leading to low interaction rates—such as limited downloads, minimal video views, and few form submissions.

Solution: By combining a modern visual approach, human-centered storytelling, interactive features, and clear conversion paths, the DSDP page can shift perceptions and drive higher engagement, downloads, video views, and form submissions.